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Franchise data, brand analysis, and FDD insights — connected back to the disclosure details that matter.
Jersey Mike's and the Sandwich Category: What the Franchise Filings Show
Jersey Mike's closest competitors aren't public — they disclose once a year in their FDDs. Average unit volume and cost to open for Jersey Mike's and nine sandwich peers, from each brand's 2026 filing.
When Cultural Relevance and Business Fundamentals Diverge: A Pizza Case Study
Domino's stock is down ~40% since its 2025 high, but its FDD tells a different story than the market. A pizza case study in reading Item 19 and Item 20 past the cultural noise.
Childcare & Education, Part 2: Growth Is Only Half the Story
Part 2 reads Item 19 across the same childcare-and-education brands. Unit growth and franchisee revenue turn out to be two different lists — and the number often moves for reasons that have nothing to do with performance.
The Footprint Is Shrinking — and the FDDs Show It Before the Lease Gets Signed
Across 300+ 2026 FDDs, real-estate-heavy brands are publishing smaller, cheaper Item 7 ranges. Buxton's 2026 real-estate outlook lands on the same shift from the leasing side.
Childcare & Education, Part 1: What the Unit Numbers Tell Us
A category analysis of Item 20 unit counts across 34 childcare-and-education brands with both a 2025 and 2026 FDD. The data splits the category in two — and the dividing line isn't cost.
3 Things the New 2026 FDDs Are Telling Us About Franchising
Smaller QSR formats, an ice cream comeback, and a boutique-fitness shakeout — three patterns from 300+ fresh 2026 FDD filings, with what they mean for franchise buyers.
Required to Update, Not Required to File: The FDD Compliance Gap Nobody Talks About
Every franchisor has to refresh their FDD every year. Most of them never have to show it to a regulator. Here's why that matters.
How to Read a Franchise Disclosure Document: A Step-by-Step Guide
Learn how to read and understand all 23 items in a Franchise Disclosure Document, identify key clauses, and make informed franchise investment decisions.
How to Evaluate a Franchise Opportunity: A Buyer's Framework
A structured framework for evaluating franchise opportunities — covering financials, territory, support, culture, and exit strategy.
Item 19 Explained: Why Financial Performance Is the Most Critical FDD Item
A deep dive into Item 19 of the Franchise Disclosure Document — what it reveals about franchise profitability, what's missing, and how to analyze it.
The Complete Franchise Due Diligence Checklist for 2026
A comprehensive checklist covering every step of franchise due diligence — from FDD review to franchisee interviews to financial analysis.
What a Franchise Attorney Actually Reviews — and When You Need One
A complete breakdown of franchise attorney fees, what they review, when to hire one, and how to get the most value from your legal review.
The Questions Worth Asking Your Franchisor Before You Sign
The most important questions every prospective franchisee should ask during Discovery Day, validation calls, and FDD review.
What Is Item 20 in an FDD? Why It Matters More Than Most Buyers Realize
Item 20 of the Franchise Disclosure Document can reveal system growth, closures, transfers, and franchisee turnover. Learn what to look for and why it matters.
Franchise Territory Explained: What Item 12 Really Means in an FDD
Item 12 of the Franchise Disclosure Document explains franchise territory, exclusivity, and competition. Learn what to look for before you sign.
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