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Potbelly Sandwich Shop FDD Analysis · 2026

Potbelly Sandwich Shop Franchise Cost (2026 FDD)

Inside the Potbelly Sandwich Shop franchise disclosure

You searched the right thing. The FDD is the document that spells out what a Potbelly Sandwich Shop franchise is really about — what you're committing to, and what they're committing to you. Here's a sampling of what their 2026 Franchise Disclosure Document reveals:

Investment to open
$629K–$999K
System size
470total locations
Financial perf. (Item 19)
Included
Year
2026filed April 24

§System size — between its 2025 and 2026 FDD filings, Potbelly Sandwich Shop grew from 441 to 470 locations. (Item 20.)

§Already a Potbelly Sandwich Shop franchisee? See everything that changed since you signed →

01 · From the filing

Here's what their franchise disclosure tells you

Six of the items Potbelly Sandwich Shop's 2026 FDD has to answer, drawn straight from the filing. The rest of the document — and the figures behind these — open in the Workspace. See what that looks like →

§
Item 7
·

Estimated Initial Investment

The full cost to open, low to high, including working capital.
$628,938–$999,371
§
Item 19
·

Financial Performance

Includes a financial performance representation.
Ask Clara what the figures mean →
§
Item 20
·

Outlets & Franchisees

Outlet counts, openings and closures, turnover.
470 locations
Up from 441 in the 2025 filing.
§
Item 6
·

Other Fees

The royalty, brand fund, and every other recurring fee are itemized in Item 6.
See the full fee schedule with Clara →
§
Item 5
·

Initial Fees

The initial franchise fee and other upfront costs are listed in Item 5.
Ask Clara about the upfront fees →
§
Item 12
·

Territory

Territory rights and their limits are defined in Item 12.
Ask Clara what the terms mean →

Potbelly Sandwich Shop's $628K–$1M sits against a median of $630,000 across the 31 sandwich franchises on file that disclose an investment range.

02 · Read it with Clara

Open Potbelly Sandwich Shop's FDD in the Clearly Workspace — with Clara beside you.

Potbelly Sandwich Shop's franchise agreement spells out exactly what you're signing up for. You cannot change the FDD, and that's not the point. The point is to walk into your attorney conversation already knowing the document, so you ask the questions that matter most to you.

Clara is an expert FDD assistant. Ask her anything about Potbelly Sandwich Shop's filing and she answers from the document itself, with the item and page she read it in — so you can check her.

People ask Clara —

  • What does it actually cost to open?
  • What fees come after the franchise fee?
  • How do their locations perform?
  • Do I get a protected territory?
  • What happens if I want out?

The Potbelly Sandwich Shop Workspace

$49

Intro price · one-time · yours to keep

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The full FDD · Clara beside you · saved to your Clearly Library. We're not paid if you sign — we're here to help you understand it before you do.

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03 · Common questions

Common questions

How much does it cost to open a Potbelly Sandwich Shop franchise?

Potbelly Sandwich Shop's 2026 FDD estimates a total initial investment of $628,938–$999,371. The itemized breakdown, including the initial franchise fee, is in Items 5 and 7.

What are the ongoing fees for a Potbelly Sandwich Shop franchise?

The royalty, brand-fund contribution, and every other recurring fee are itemized in Item 6 of Potbelly Sandwich Shop's 2026 FDD. Clara walks you through the full fee schedule in your Clearly Workspace.

Does Potbelly Sandwich Shop share how its franchises perform financially?

Yes — Potbelly Sandwich Shop's 2026 FDD includes an Item 19 financial performance representation. The figures themselves are in your Clearly Workspace.

How many Potbelly Sandwich Shop locations are there?

Potbelly Sandwich Shop's 2026 FDD reports 470 locations (Item 20).

Drawn from Potbelly Sandwich Shop's 2026 Franchise Disclosure Document · filed April 24, 2026.

Keep reading

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