The FDD stage, unstuck
You’ve spent weeks getting them to this point.
You’ve explored their goals, compared concepts, and narrowed the field. Then the FDD arrives, and so do the questions. Clearly helps you use the document to answer them, so disclosure becomes part of their diligence, not just something the candidate has to get through.
The Clearly Report you send the day the FDD arrives.
A shared reference point
You and the candidate, same page.
You and the candidate work from the same cited answers, sourced to the same Item and page of the filing under discussion.
Neutral by design
We don’t compete with your advice.
Clearly never scores or recommends brands, so it complements your advisory role instead of competing with it.
They’re already asking AI
Be the one with the cited answer.
Your candidate will paste the FDD into a chatbot and get answers that blend in other brands and last year’s numbers, not the one cited to this filing.
Turn disclosure into diligence
Far more than legal disclosure.
The FDD can help candidates understand what ownership may require, test what they’ve read online, prepare for validation, and compare opportunities. Clearly turns hundreds of pages into clear answers, each cited to the Item and page.
| Field | Merry Maids | ServiceMaster Clean | Lawn Doctor |
|---|---|---|---|
| Franchise fee | $55,000 | $40,000 | Varies (see Item 5) |
| Initial investment | $126,875–$169,325 | $111,800–$187,500 | $135,820–$163,902 |
| Royalty | 7% | 10% | 10% |
| System size | 684 units | 584 units | 675 units |
| Item 19 | Included | Included | Included |
Comparable facts, side by side. Position shown, never ranked.
Moments in the process
The questions get specific. So do the answers.
The day it lands, download the brand’s Clearly Report and send it over, so your candidate starts with a clear, cited summary instead of hundreds of raw pages. With the full Workspace open, you walk into the next call already oriented.
Fit is more than liking the concept. Clearly puts the realities in front of you, investment, fees, territory, staffing, owner obligations, required purchases, so you can ask a better question: what would owning this actually require of this person?
Every franchisor frames its offer differently. Put the disclosures side by side, investment, fees, Item 19, unit movement, territory, and bring comparable facts to the table so you narrow the list together.
Validation is far more useful when the candidate knows what to test. Clearly turns the disclosures, economics, staffing, closures, required spend, franchisee turnover, into sharper questions for existing owners.
You shouldn’t have to be their lawyer or accountant. Clearly shows them exactly what the FDD says, cited to the Item and page, and keeps the legal and financial questions with the people who should answer them.
Fees rise. Item 19 shifts. Units open and close. Terms change from one year to the next. Clearly’s Year-over-Year surfaces what moved.
Not only after the FDD arrives
Part of your everyday toolkit.
Clearly isn’t only useful after a candidate receives an FDD.
Clearly gives consultants a searchable working library of franchise disclosure information, not another pile of PDFs.
Better-informed candidates. Better conversations.
Clearly helps make the information inside the FDD easier to use throughout the decision process.