Solutions for Franchisors
Disclosure, turned into intelligence.
Your FDD answers hundreds of questions about your franchise system. Clearly helps your team make those answers easier to find, explain, compare, and use — across candidate conversations, sales-team preparation, category research, and portfolio review.
A live Workspace: the Clearly Report alongside Clara, which answers only from the FDD in that Workspace, cited to the Item and page.
A shared reference point
Everyone works from the same filing.
Franchise development, legal, leadership, and candidates can work from the same cited answers, sourced to the actual FDD under discussion.
Neutral by design
We clarify disclosure. We don’t sell your brand.
Clearly does not score, rank, recommend, or rewrite the franchise story. Clara, the in-Workspace assistant, answers only from the FDD open in that Workspace: never the web, other brands, or outside data, and every answer is cited to the Item and page.
Category intelligence
Your FDD is data. So is everyone else’s.
Clearly helps franchisors see how fees, investment ranges, Item 19 disclosures, system size, territory language, renewal terms, and other key disclosures compare across brands and categories.
See your brand in context
Compare any three brands in our Directory.
Clearly Comparison brings disclosed facts together across brands — franchise fees, initial investment, royalties, ad funds, territory terms, Item 19, system movement, and key agreement terms.
Use it for candidate conversations, internal meetings, portfolio reviews, category strategy, and leadership discussion.
| Field | Merry Maids (Home Services) | Lawn Doctor (Home Services) | Real Property Management (Real Estate) |
|---|---|---|---|
| Franchise fee | $55,000 | Varies (see Item 5) | $69,900 |
| Initial investment | $126,875–$169,325 | $135,820–$163,902 | $99,341–$244,302 |
| Royalty | 7% | 10% | 7% |
| System size | 684 units | 675 units | 450 units |
| Item 19 | Included | Included | Included |
The live Clearly Comparison, built from public FDDs and downloadable as a clean PDF. Comparable disclosed facts — not a ranking, recommendation, or scorecard.
One brand or a whole portfolio
Whether you run one brand or many.
For single-brand systems
See how your disclosure compares to the category.
Use Clearly to understand where your fees, investment range, Item 19, territory language, system growth, and key obligations sit against comparable brands.
For multi-brand portfolios
See how brands compare across your platform.
Use Clearly to review disclosed facts across concepts, spot differences, prepare teams, and support clearer internal and candidate conversations.
Turn disclosure into intelligence
More than a compliance document.
Your FDD is one of the clearest records of how your franchise system works: what it costs, what owners commit to, how the system is growing, what support is promised, what changed, and what candidates need to understand before they move forward.
Clearly turns that disclosure into usable intelligence — for candidate education, sales-team preparation, competitive context, category comparison, and internal decision-making.
Moments in the process
The questions get specific. So do the answers.
Share the Clearly Report as a clear, cited starting point of the most reviewed Items. The FDD becomes part of diligence, not a wall of legal language.
Use the Clearly Report and Workspace to orient the team around fees, investment, Item 19, territory, renewal, obligations, and required purchases.
Use the Clearly Comparison feature to compare disclosures in the same category, adjacent categories, or your own portfolio.
Use the YoY report to surface changes in fees, Item 19, system size, terms, and other key disclosures.
Clearly Comparison puts comparable disclosed facts side by side, without ranking or recommending, and for a deeper dive team members can open any brand’s Workspace and ask Clara.
Use corpus-wide and category intelligence to understand how the market discloses fees, investment, performance, system growth, and franchisee obligations.
Not only during sales
Part of your franchisor toolkit.
Clearly gives franchisors a working layer on top of franchise disclosure — not another PDF folder, and not a sales script.