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Dutch Bros FDD Analysis · 2025

Dutch Bros Franchise Cost (2025 FDD)

Inside the Dutch Bros franchise disclosure

You searched the right thing. The FDD is the document that spells out what a Dutch Bros franchise is really about — what you're committing to, and what they're committing to you. Here's a sampling of what their 2025 Franchise Disclosure Document reveals:

Investment to open
$500K – $1.5M
System size
912U.S. locations
Financial perf. (Item 19)
Included
Year
2025FDDs on file: 2021–2025
01

Here's what their franchise disclosure tells you

Every detail below is drawn straight from Dutch Bros' 2025 FDD — and in your Clearly Workspace, Clara links each one back to the exact page in the FDD.

Item 7

Estimated Initial Investment

The full cost to open, low to high, including working capital.
$500K – $1.5M
Item 7
Item 5

Initial Franchise Fee

What you pay the franchisor up front, before you build anything.
$30,000
Item 5
Item 20

System Size

How many locations are open, and how far the system reaches.
912 U.S. locations in 18 states
Item 20
Item 19

Financial Performance

Whether the franchisor makes any claim about what units earn.
Dutch Bros includes a financial performance representation in the 2025 FDD.
Ask Clara what the figures show →
Item 6

Ongoing Fees

The royalty, the brand fund, and every other recurring fee.
Itemized in Item 6 of the 2025 FDD.
Ask Clara what they add up to →
Item 12

Territory

Whether you get a protected area, and on what terms.
Spelled out in Item 12 of the 2025 FDD.
Ask Clara what the terms mean →

Dutch Bros' $500K–$1.5M sits against a median of $656,000 across the 42 coffee & cafe franchises on file that disclose an investment range.

The FDD is the document that spells out exactly what a Dutch Bros franchise commits you to — before you sign.

You cannot change the FDD — and that's not the point. The point is to walk into your next conversation with Dutch Bros knowing what you're agreeing to, so you ask the questions that matter most to you. We're not here to talk you out of anything — we're here to make sure your excitement is the clear-eyed kind.

How the Clearly Workspace works — with Clara beside you.

The Workspace is where you and Clara review the FDD together. She's read every page, and she'll walk you through any of it — the basic questions, the ones you're not sure are smart, the ones keeping you up at night. No judgment, ever. Ask her what a royalty really costs you, whether you could sell one day, what happens if you get sick — anything.

For the brands already loaded, that Workspace costs $49 — the smart first step before you sign, or before you spend on an attorney. Dutch Bros isn't one of them yet, so there's nothing to buy on this page.

The Workspace doesn't go anywhere. It's saved to your Clearly Library, so you can reopen the Clearly Report, the FDD, and your notes whenever you come back to the decision.

We're not paid if you sign a franchise agreement. We're here to help you understand it before you do.
Dutch Bros isn't loaded in the Workspace yet.

We hold Dutch Bros' filings, but the Workspace for this brand isn't open yet. Explore a live Workspace to see how Clara reviews an FDD, or tell us to prioritize this one.

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Common questions

How much does it cost to open a Dutch Bros franchise?
Dutch Bros' 2025 FDD estimates a total initial investment of $500K to $1.5M, including the $30,000 franchise fee. (Item 7.)
What are the ongoing fees for a Dutch Bros franchise?
The royalty, the brand-fund contribution and every other recurring fee you owe after opening are itemized in Item 6 of Dutch Bros' 2025 FDD. Clara walks through each one with you in the Workspace.
Does Dutch Bros share how its franchises perform financially?
Yes — Dutch Bros' 2025 FDD includes a financial performance representation. The figures themselves are in your Clearly Workspace. (Item 19.)
How many Dutch Bros locations are there?
Dutch Bros' 2025 FDD reports 912 U.S. locations across 18 states. (Item 20.)
Dutch Bros isn't in the Clearly Workspace yet
See how Clara reviews an FDD in a live Workspace, or ask us to prioritize Dutch Bros.