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Dutch Bros FDD Analysis · 2025

Dutch Bros Franchise Cost (2025 FDD)

Inside the Dutch Bros franchise disclosure

You searched the right thing. The FDD is the document that spells out what a Dutch Bros franchise is really about — what you're committing to, and what they're committing to you. Here's a sampling of what their 2025 Franchise Disclosure Document reveals:

Investment to open
$500K – $1.5M
System size
912U.S. locations
Financial perf. (Item 19)
Included
Year
2025FDDs on file: 2021–2025

§System size — Dutch Bros reports 912 U.S. locations in 18 states in its 2025 filing. (Item 20.)

§Already a Dutch Bros franchisee? See everything that changed since you signed →

01 · From the filing

Here's what their franchise disclosure tells you

Every detail below is drawn straight from Dutch Bros' 2025 FDD — and in your Clearly™ Workspace, Clara links each one back to the exact page in the FDD.

§
Item 7
·

Estimated Initial Investment

The full cost to open, low to high, including working capital.
$500K – $1.5M
§
Item 19
·

Financial Performance

Whether the franchisor makes any claim about what units earn.
Dutch Bros includes a financial performance representation in the 2025 FDD.
Ask Clara what the figures show →
§
Item 20
·

System Size

How many locations are open, and how far the system reaches.
912 U.S. locations in 18 states
§
Item 6
·

Ongoing Fees

The royalty, the brand fund, and every other recurring fee.
Itemized in Item 6 of the 2025 FDD.
Ask Clara what they add up to →
§
Item 5
·

Initial Franchise Fee

What you pay the franchisor up front, before you build anything.
$30,000
§
Item 12
·

Territory

Whether you get a protected area, and on what terms.
Spelled out in Item 12 of the 2025 FDD.
Ask Clara what the terms mean →

Dutch Bros' $500K–$1.5M sits against a median of $618,000 across the 39 coffee & cafe franchises on file that disclose an investment range.

02 · Read it with Clara

How the Clearly Workspace works — with Clara beside you.

You cannot change the FDD — and that's not the point. The point is to walk into your next conversation with Dutch Bros knowing what you're agreeing to, so you ask the questions that matter most to you. We're not here to talk you out of anything — we're here to make sure your excitement is the clear-eyed kind.

The Workspace is where you and Clara review the FDD together. She's read every page, and she'll walk you through any of it — the basic questions, the ones you're not sure are smart, the ones keeping you up at night. No judgment, ever.

You don't have to know what to ask first.

Open the Workspace and Clara offers to walk you through the filing, Item by Item: what it says, why it matters, and what to verify. Every answer links to the Item and page in the FDD. Ask your own questions whenever you want, and your Guided Review progress is saved, so you can stop and come back to it.

For the brands already loaded, that Workspace costs $19 — the smart first step before you sign, or before you spend on an attorney. Dutch Bros isn't one of them yet, so there's nothing to buy on this page.

The Workspace doesn't go anywhere. It's saved to your Clearly Library, so you can reopen the Clearly Report, the FDD, and your notes whenever you come back to the decision.

People ask Clara —

  • What does it actually cost to open?
  • What fees come after the franchise fee?
  • How do their locations perform?
  • Do I get a protected territory?
  • What happens if I want out?

The Dutch Bros Workspace

Dutch Bros isn't loaded in the Workspace yet.

We hold Dutch Bros' filings, but the Workspace for this brand isn't open yet. Explore a live Workspace to see how Clara reviews an FDD, or tell us to prioritize this one.

A Clearly Workspace for McDonald's showing the Clearly Report, both FDD filings, and the Year-over-Year report, with Clara offering to start Guided Review
Shown: McDonald's, with both filings and the Year-over-Year report.
See how Guided Review worksRequest the Dutch Bros report →

The full FDD in your Clearly Workspace · Guided Review through the 23 Items · Clara beside you, unlimited questions · saved to your Clearly Library · yours to keep

§Evaluating more than a couple of brands? Professional gives you unlimited access from $149/mo.

03 · Common questions

Common questions

How much does it cost to open a Dutch Bros franchise?

Dutch Bros' 2025 FDD estimates a total initial investment of $500K to $1.5M, including the $30,000 franchise fee. (Item 7.)

What are the ongoing fees for a Dutch Bros franchise?

The royalty, the brand-fund contribution and every other recurring fee you owe after opening are itemized in Item 6 of Dutch Bros' 2025 FDD. Clara walks through each one with you in the Workspace.

Does Dutch Bros share how its franchises perform financially?

Yes — Dutch Bros' 2025 FDD includes a financial performance representation. The figures themselves are in your Clearly Workspace. (Item 19.)

How many Dutch Bros locations are there?

Dutch Bros' 2025 FDD reports 912 U.S. locations across 18 states. (Item 20.)

Can Clearly help me review the Dutch Bros FDD?

Yes. Open the Dutch Bros Workspace and Guided Review walks through the filing Item by Item: what each Item discloses, why it matters, and what to verify, with a link to the page in the FDD. Your progress is saved, and you can ask Clara unlimited follow-up questions along the way. Clearly explains what the FDD says. It does not score the franchise or give legal advice.

§Ready when you are.